Color theory is a vital component of web design. It involves understanding how colors interact and the emotions they evoke. Choosing the right color palette can significantly impact user experience and brand perception. In this article, we will delve into the basics of color theory and its application in web design.
The color wheel is a tool that helps designers understand color relationships. It consists of primary, secondary, and tertiary colors. By using complementary colors, designers can create visually striking designs that capture attention.
Colors can evoke specific emotions. For instance, blue often conveys trust, while red can evoke excitement. Understanding these associations can help designers make informed choices that align with their brand message.
